Recreating The Online Experience
The company had quite a robust website but it was obvious that there was a lack of planning behind the user experience, broken links, navigational options that were not available on every page, way too many social media icons, and the list went on. What we do with all our clients is being by auditing their existing website to discover how we can make it better. Through the process of discovery, planning, and wireframing, we were able to refine the process to create an optimal user experience, even for those who aren't so "tech-savvy" (namely, their general demographic).
We carried through the concept of the Essential Campaign throughout the website and social media (even creating an Essential photo booth for tradeshow events with a dedicated instagram channel for participants). This helped build the campaign into an experience people could interact with both physically and digitally.Visit The Website