More Than A Cupcake

What started as a random late night of whipping up some chalk art in a new cupcake shop, turned into a relationship that flourished beautifully. Through months of meetings and marketing efforts, we helped guide them through the waters of being a client to a professional creative agency. Because of our transparency and work ethic, this relationship moved at full-force with a constant flow of investment and generous returns. The shoppe has not slowed down yet and has increased in sales and reputation since its opening in late 2013.

Kelly's Bake Shoppe
Kelly's Bake Shoppe
Kelly's Bake Shoppe
Kelly's Bake Shoppe
Kelly's Bake Shoppe
Kelly's Bake Shoppe
Kelly's Bake Shoppe
Kelly's Bake Shoppe
Kelly's Bake Shoppe

Advertising

Advertising

When we received news that there would be immediate competition coming into town, we decided to respond professionally, yet provocatively. We decided to pull out all the stops and say it plainly, whether you believe it or not: Real Cupcakes Are Made Here. It's made a statement ever since and now takes place on the outside wall of the shop as well as on buses that travel in every direction around town. We're happy to hear many business owners and customers talking and taking notice, enhancing the reputation of the bakery.

The wall and bus have gained momentum on social media, as people have found novelty in riding on "The Kelly's Bus" and taking photos in front of the mural as well. To increase this interaction, the bakery used the hashtagged photos as a promotional tool for free product.

Kelly's Bake Shoppe
Kelly's Bake Shoppe - Advertising
Kelly's Bake Shoppe - Advertising
Kelly's Bake Shoppe - Advertising

Whet Your Appetite

The media we created was not only to present their clientele with their product offerings but to also educate the consumer as to why they would pay a "premium" for their baked goods. Kelly's Bake Shoppe is a gluten-free, vegan, healthy bakery (to say the least), using only the finest whole food ingredients to create these tasty beauties. This immediately throws up red flags and questions to those who have no dietary restrictions and may seem like a reason to walk away. However, the communication we developed was unapologetic, confident in that the product tastes great, regardless of what ingredients it contains or lacks.

Collateral

Kelly's Bake Shoppe Kelly's Bake Shoppe
Kelly's Bake Shoppe

Web

Getting Online

We took the website from an unappealing and cluttered Wordpress website and transformed it into a tool they now use for advertising, sales, and branded content output. The website has gained much recognition within the community and has increased the bake shoppe's reputability across the Greater Toronto and surrounding area, hailing fans even from across provinces.

Kelly's Bake Shoppe - Website Mockup