While taking Malcolm Gladwell’s Masterclass I had one reining thought penetrating my mind throughout every lesson he delivered. That thought was, “Malcolm is as brilliant a speaker and teacher as he is a writer.” I mean this in the best possible way.

As someone whose career is based on giving his readers insight into the inner workings of the minds of others, Gladwell provides a vivid glimpse into his own inner workings, and it’s delightful. Gladwell’s ability to articulate his ideas and theories pertaining to non-fiction storytelling through anecdotes, examples, digressions, and explanations is unparalleled.

A major theme throughout the course is the importance of compelling storytelling and Gladwell expertly delivers how to achieve this effect. As a copywriter, I found his notions of writing to be immensely beneficial, but the lessons aren’t just useful for writers. Gladwell’s course applies to writers just as much as it applies to brand-builders and business owners.
So how does his class go beyond non-fiction writing and advance one’s ability to build superior brands?

Brands are stories. Successful brands today – just like successful stories in general – are defined by their ability to not only tell their story, but in their ability to invite audiences to join in their story.

It’s simple – brands are stories. Successful brands today – just like successful stories in general – are defined by their ability to not only tell their story, but in their ability to invite audiences to join in their story. This high-level of consumer engagement occurs through brand experiences that emphasize clarity, authenticity, character development, the capacity to connect with audiences and convey emotions, and the skill in which they hold readers/viewers attention – all of which are discussed in detail in Gladwell’s Masterclass.

Essentially, all the attributes associated with creating a powerful, non-fiction narrative also apply in building a persuasive brand. Gladwell delves into these attributes in a way that is simplistic enough for anyone to understand with ease, regardless of writing ability.

This is advantageous concerning brand building as a brand experience or story encompasses a wide range of mediums beyond the written word. Images, videos, photographs, graphics, drawings, speeches, slogans, tag-lines, PSAs, interpretive dances, etc., all contribute to a brand’s narrative. All these mediums must exist congruently and convey the same brand story.

The simple fact that Gladwell’s course can positively impact more than just writers but all other facets of advertising only adds to its usefulness. After all, visuals and sound are just as meaningful in expressing your brand’s story as the written word.

How do we know this? Because we use these storytelling tactics every day at Valiant Creative Agency in every facet of advertising. With the increased accessibility of alternative products in modern society, the growing importance of devising a compelling story in the promotion of a brand is not just valuable, but in many cases is mandatory for success. An influential brand story makes all the difference in today’s business climate.

An influential brand story makes all the difference in today’s business climate.

The simple fact that Gladwell’s course can positively impact more than just writers but all other facets of advertising only adds to its usefulness. After all, visuals and sound are just as meaningful in expressing your brand’s story as the written word.

How do we know this? Because we use these storytelling tactics every day at Valiant Creative Agency in every facet of advertising. With the increased accessibility of alternative products in modern society, the growing importance of devising a compelling story in the promotion of a brand is not just valuable, but in many cases is mandatory for success. An influential brand story makes all the difference in today’s business climate.

It’s for these reasons that Gladwell’s Masterclass is beneficial for individuals who are looking to build a new brand or enhance their existing brand. He provides the framework and structure, so all you have to do is provide the creative content to invite customers into your story.

By inviting consumers to join in a brand’s story, it establishes loyalty and trust. Loyalty and trust are at the forefront of what attracts consumers to a brand and also what’s going to keep them coming back for more. In advertising, high levels of consumer attraction translates into the amount of money said consumers are willing to spend on the brand’s products or services.

For anyone involved with branding in any capacity, Gladwell’s course is a must-take. I cannot express enough my profound recommendation to sign up for Malcolm Gladwell’s Masterclass. Whether you are a writer, reader, in the creative industry, a business owner/brand-builder, or just someone looking to learn, listen, and be entertained, there is something in this Masterclass for everyone. Gladwell’s class is worth the time, effort, and every penny spent!